EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA
Since two decades ago, museum has experienced paradigm shift, from collection-oriented museum to visitor-oriented museum. This paradigm shift requires museum to improve their services to their visitors as well as public at large, both in its education and recreation aspects. This in turn has caused...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034135691198464 |
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| author | , UPIEK LISTYARINI P , Dr. Daud Aris Tanudirjo, MA |
| author_facet | , UPIEK LISTYARINI P , Dr. Daud Aris Tanudirjo, MA |
| author_sort | , UPIEK LISTYARINI P |
| collection | UGM |
| description | Since two decades ago, museum has experienced paradigm shift, from
collection-oriented museum to visitor-oriented museum. This paradigm shift
requires museum to improve their services to their visitors as well as public at
large, both in its education and recreation aspects. This in turn has caused
radical changes in the museum management especially throug the
implementation of well design museum marketing. In museum, the marketing
management is seen as an effort to market the museum product and services to
the public. In addition, the marketing management should be able to enhance the
museum reputation. One of indication of a succesfull marketing is the increase in
visitor number.
Museum Benteng Vredeburg Yogyakarta (MBVY) is a special museum which
presents information on the Indonesian�s struggle for independent especially in
Yogyakarta Region. This museum is among the museum which have tried to
implement marketing. To know how the marketing management was conducted
in MBVY, an evaluation is needed. Such an evaluation can be undertake through
a comparative analysis which compare general principles of museum marketing
to the program that has been carried out by the museum relating to museum
marketing. The general principles of museum marketing are derived from
compilation of museum marketing models suggested by some scholars. The
result demonstraete there are a number of marketing that have not been
implemented yet by MBVY. Those principles are discussed in this thesis and
some recomendations were suggested to improve the MBVY marketing.
Hopefully the management of MBVY could improve their marketing management
so that the museum will have a high reputation in Indonesa. |
| first_indexed | 2024-03-13T23:06:25Z |
| format | Thesis |
| id | oai:generic.eprints.org:124257 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:06:25Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1242572016-03-04T08:44:08Z https://repository.ugm.ac.id/124257/ EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA , UPIEK LISTYARINI P , Dr. Daud Aris Tanudirjo, MA ETD Since two decades ago, museum has experienced paradigm shift, from collection-oriented museum to visitor-oriented museum. This paradigm shift requires museum to improve their services to their visitors as well as public at large, both in its education and recreation aspects. This in turn has caused radical changes in the museum management especially throug the implementation of well design museum marketing. In museum, the marketing management is seen as an effort to market the museum product and services to the public. In addition, the marketing management should be able to enhance the museum reputation. One of indication of a succesfull marketing is the increase in visitor number. Museum Benteng Vredeburg Yogyakarta (MBVY) is a special museum which presents information on the Indonesian�s struggle for independent especially in Yogyakarta Region. This museum is among the museum which have tried to implement marketing. To know how the marketing management was conducted in MBVY, an evaluation is needed. Such an evaluation can be undertake through a comparative analysis which compare general principles of museum marketing to the program that has been carried out by the museum relating to museum marketing. The general principles of museum marketing are derived from compilation of museum marketing models suggested by some scholars. The result demonstraete there are a number of marketing that have not been implemented yet by MBVY. Those principles are discussed in this thesis and some recomendations were suggested to improve the MBVY marketing. Hopefully the management of MBVY could improve their marketing management so that the museum will have a high reputation in Indonesa. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , UPIEK LISTYARINI P and , Dr. Daud Aris Tanudirjo, MA (2013) EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64377 |
| spellingShingle | ETD , UPIEK LISTYARINI P , Dr. Daud Aris Tanudirjo, MA EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA |
| title | EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA |
| title_full | EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA |
| title_fullStr | EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA |
| title_full_unstemmed | EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA |
| title_short | EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA |
| title_sort | evaluasi manajemen pemasaran museum benteng vredeburg yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT upieklistyarinip evaluasimanajemenpemasaranmuseumbentengvredeburgyogyakarta AT drdaudaristanudirjoma evaluasimanajemenpemasaranmuseumbentengvredeburgyogyakarta |