ANALISIS EFEKTIVITAS SISTEM INFORMASI BELANJA ONLINE DITINJAU DARI KARAKTERISTIK DAN KUALITAS WEBSITE DALAM MENILAI KEPUASAN KONSUMEN
This research aim to examine how the low visibility of retailer can effect customer satisfaction in online shopping with its characteristics as the moderate variable. This research adopts Structural Equation Model (SEM) as the main analytical tool to investigate the experience of shopping through on...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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