CONTRACT MARKETING DALAM PEMASARAN BENIH IKAN : STUDI KASUS DI KELOMPOK PEMBUDIDAYA IKAN KECAMATAN KALASAN KABUPATEN SLEMAN
This research was held to investigate the model of contract marketing between Fish Farmers Group (KPI) in Sleman Regency and company (PT Aquafarm Nusantara), the factors led to the emerging of contract, and benefit of contract. The study was conducted on two selected groups, KPI Mina Jaya and KPI Mi...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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