Analisis Faktor-Faktor yang Mempengaruhi Intensi Penggunaan E-Mall Sebagai Tempat Perbelanjaan di Indonesia Menggunakan Pendekatan Technology Acceptance Model (TAM)
This research was conducted to analyze the factors that affect to use intention of emall as a shopping place in Indonesia. These factors were taken from the dimensions of Technology Acceptance Model (TAM) in the form of perceived ease of use and perceived usefulness. The research data were collected...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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