SOCIAL MOTIVATIONS FOR BRAND LOYALTY: A Research of Conformity versus Escapism on Blackberry Smart Phone Users
This research is held to find out whether Indonesia citizen is purchasing Blackberry Smartphone either for self image, social acceptance or based on the brand loyalty. Due to the booming of Blackberry Smartphone in Indonesia on this year, a research of 300 users is conducted. The research involves s...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |