SOCIAL MOTIVATIONS FOR BRAND LOYALTY: A Research of Conformity versus Escapism on Blackberry Smart Phone Users
This research is held to find out whether Indonesia citizen is purchasing Blackberry Smartphone either for self image, social acceptance or based on the brand loyalty. Due to the booming of Blackberry Smartphone in Indonesia on this year, a research of 300 users is conducted. The research involves s...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826047333908873216 |
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| author | , MOCHAMAD SURYO HUTOMO P. , Prof. Dr. Basu Swastha Dharmmesta, MBA |
| author_facet | , MOCHAMAD SURYO HUTOMO P. , Prof. Dr. Basu Swastha Dharmmesta, MBA |
| author_sort | , MOCHAMAD SURYO HUTOMO P. |
| collection | UGM |
| description | This research is held to find out whether Indonesia citizen is purchasing Blackberry Smartphone either for self image, social acceptance or based on the brand loyalty. Due to the booming of Blackberry Smartphone in Indonesia on this year, a research of 300 users is conducted. The research involves some motivations in the society, Conformity and escapism motivation, the self-image, and also the product knowledge of the Blackberry Smartphone user which can affect the brand loyalty at the end of the study. The finding from the research reveals that most of the Blackberry Smartphone users in Indonesia are fulfilling their needs to be accepted in the society. Through the structured report of the research that the researcher was conducted, the researcher hope the reader will be able to find information regarding the Blackberry Smartphone users in Indonesia. |
| first_indexed | 2024-03-13T23:08:50Z |
| format | Thesis |
| id | oai:generic.eprints.org:124980 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:08:50Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1249802016-03-04T08:40:21Z https://repository.ugm.ac.id/124980/ SOCIAL MOTIVATIONS FOR BRAND LOYALTY: A Research of Conformity versus Escapism on Blackberry Smart Phone Users , MOCHAMAD SURYO HUTOMO P. , Prof. Dr. Basu Swastha Dharmmesta, MBA ETD This research is held to find out whether Indonesia citizen is purchasing Blackberry Smartphone either for self image, social acceptance or based on the brand loyalty. Due to the booming of Blackberry Smartphone in Indonesia on this year, a research of 300 users is conducted. The research involves some motivations in the society, Conformity and escapism motivation, the self-image, and also the product knowledge of the Blackberry Smartphone user which can affect the brand loyalty at the end of the study. The finding from the research reveals that most of the Blackberry Smartphone users in Indonesia are fulfilling their needs to be accepted in the society. Through the structured report of the research that the researcher was conducted, the researcher hope the reader will be able to find information regarding the Blackberry Smartphone users in Indonesia. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , MOCHAMAD SURYO HUTOMO P. and , Prof. Dr. Basu Swastha Dharmmesta, MBA (2013) SOCIAL MOTIVATIONS FOR BRAND LOYALTY: A Research of Conformity versus Escapism on Blackberry Smart Phone Users. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65144 |
| spellingShingle | ETD , MOCHAMAD SURYO HUTOMO P. , Prof. Dr. Basu Swastha Dharmmesta, MBA SOCIAL MOTIVATIONS FOR BRAND LOYALTY: A Research of Conformity versus Escapism on Blackberry Smart Phone Users |
| title | SOCIAL MOTIVATIONS FOR BRAND LOYALTY:
A Research of Conformity versus Escapism on Blackberry Smart Phone Users |
| title_full | SOCIAL MOTIVATIONS FOR BRAND LOYALTY:
A Research of Conformity versus Escapism on Blackberry Smart Phone Users |
| title_fullStr | SOCIAL MOTIVATIONS FOR BRAND LOYALTY:
A Research of Conformity versus Escapism on Blackberry Smart Phone Users |
| title_full_unstemmed | SOCIAL MOTIVATIONS FOR BRAND LOYALTY:
A Research of Conformity versus Escapism on Blackberry Smart Phone Users |
| title_short | SOCIAL MOTIVATIONS FOR BRAND LOYALTY:
A Research of Conformity versus Escapism on Blackberry Smart Phone Users |
| title_sort | social motivations for brand loyalty a research of conformity versus escapism on blackberry smart phone users |
| topic | ETD |
| work_keys_str_mv | AT mochamadsuryohutomop socialmotivationsforbrandloyaltyaresearchofconformityversusescapismonblackberrysmartphoneusers AT profdrbasuswasthadharmmestamba socialmotivationsforbrandloyaltyaresearchofconformityversusescapismonblackberrysmartphoneusers |