PENGARUH KEPUASAN DAN INTEGRASI KOMUNITAS MEREK TERHADAP LOYALITAS KONSUMEN
The purpose of this study is to examine the effect of brand community integration towards satisfaction. To examine the effect of satisfaction and brand community integration toward consumer loyalty. To examine the satisfaction as the mediator on the effect of brand community integration on consumer...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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