ANALISIS STRATEGI PEMASARAN MENGGUNAKAN SIKLUS HIDUP PRODUK : STUDI PADA MAJALAH PROPERTI INDONESIA
The aim of this study is to describe the relationship between the concept of Product Lifecycle and decision making marketing strategy. To reach business objectives and meet the needs of consumers, company required appropriate marketing strategy . Marketing strategy decisions are translated in the im...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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