ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PEMEGANG KARTU KREDIT BANK MEGA MENGGUNAKAN SKALA PENGUKURAN BANKING SERVICE QUALITY
Customer satisfaction has strategic implications for the company. Some studies suggest a number of benefits of customer satisfaction for the company that such a positive impact on customer loyalty, increase the tolerance of the price, customers tend to not switch to other suppliers easily and foster...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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