PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
It is important for a company to retain its customers. Company spend a higher cost to attract new customer than to retained it. The objective of this research is to find the cause of customer retention. Drawing on this framework developes several hypotheses regarding the effect of three prominent dr...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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