PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
It is important for a company to retain its customers. Company spend a higher cost to attract new customer than to retained it. The objective of this research is to find the cause of customer retention. Drawing on this framework developes several hypotheses regarding the effect of three prominent dr...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034378925178880 |
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| author | , Nurul Ilmi Astria , Yulia Arisnani, MBA., Ph.D. |
| author_facet | , Nurul Ilmi Astria , Yulia Arisnani, MBA., Ph.D. |
| author_sort | , Nurul Ilmi Astria |
| collection | UGM |
| description | It is important for a company to retain its customers. Company spend a
higher cost to attract new customer than to retained it. The objective of this
research is to find the cause of customer retention. Drawing on this framework
developes several hypotheses regarding the effect of three prominent drivers on
customer retention such as, customer satisfaction, calculative commitment, and
affective commitment.
Survey method concsist of thirteen instuments that represent each
variable was use to test the hypotheses. This survey is given to customer of CV
Tiga Saudara in Tangerang. The result support consistent effect of calculative
commitment on retention. |
| first_indexed | 2024-03-13T23:10:47Z |
| format | Thesis |
| id | oai:generic.eprints.org:125478 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:10:47Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1254782016-03-04T08:41:34Z https://repository.ugm.ac.id/125478/ PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA , Nurul Ilmi Astria , Yulia Arisnani, MBA., Ph.D. ETD It is important for a company to retain its customers. Company spend a higher cost to attract new customer than to retained it. The objective of this research is to find the cause of customer retention. Drawing on this framework developes several hypotheses regarding the effect of three prominent drivers on customer retention such as, customer satisfaction, calculative commitment, and affective commitment. Survey method concsist of thirteen instuments that represent each variable was use to test the hypotheses. This survey is given to customer of CV Tiga Saudara in Tangerang. The result support consistent effect of calculative commitment on retention. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Nurul Ilmi Astria and , Yulia Arisnani, MBA., Ph.D. (2013) PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65647 |
| spellingShingle | ETD , Nurul Ilmi Astria , Yulia Arisnani, MBA., Ph.D. PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA |
| title | PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP
CUSTOMER RETENTION PADA CV TIGA SAUDARA |
| title_full | PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP
CUSTOMER RETENTION PADA CV TIGA SAUDARA |
| title_fullStr | PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP
CUSTOMER RETENTION PADA CV TIGA SAUDARA |
| title_full_unstemmed | PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP
CUSTOMER RETENTION PADA CV TIGA SAUDARA |
| title_short | PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP
CUSTOMER RETENTION PADA CV TIGA SAUDARA |
| title_sort | pengaruh kepuasan pelanggan dan dimensi relationship commitment terhadap customer retention pada cv tiga saudara |
| topic | ETD |
| work_keys_str_mv | AT nurulilmiastria pengaruhkepuasanpelanggandandimensirelationshipcommitmentterhadapcustomerretentionpadacvtigasaudara AT yuliaarisnanimbaphd pengaruhkepuasanpelanggandandimensirelationshipcommitmentterhadapcustomerretentionpadacvtigasaudara |