ANALISA STRATEGI BERSAING DENGAN MENGGUNAKAN PENDEKATAN METODE CONSTRAINT MANAGEMENT Studi Kasus pada PT Astra Honda Motor

Selection of good competitive strategies is an important thing for company to be able to continue domination of the market. As performed by PT. Astra Honda Motor as one of the major companies in producing and selling the HONDA brand motorcycles. Market dominance for decades finally get tough challen...

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Bibliographic Details
Main Authors: , Riza Pahlevi, , DR. Fahmy Radhi, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD