THE IMPACT OF CONSUMERS' TRUST IN AN OFFLINE STORE ON THEIR BUYING INTENTION IN ITS ONLINE STORE
The rise of Internet has created a new way of communicating and interacting not only with one and another but also with the online market place. However, with regard to online shopping, what is still attached to the consumer mind is the level of trust they addressed to the sellers on the Internet. T...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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