ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA
This research aims to examine the effects of consumers perception about marketing mix (product, price, place, and promotion) and brand image on customer loyalty on Mercedes-Benz in Jakarta. The Hypothesis are marketing mix has a positively significant impact on customer loyalty and brand image has a...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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