ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA

This research aims to examine the effects of consumers perception about marketing mix (product, price, place, and promotion) and brand image on customer loyalty on Mercedes-Benz in Jakarta. The Hypothesis are marketing mix has a positively significant impact on customer loyalty and brand image has a...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: , Aditya Jamaludin, , Prof. Basu Swastha D., MBA.
Format: Abschlussarbeit
Veröffentlicht: [Yogyakarta] : Universitas Gadjah Mada 2013
Schlagworte:
ETD