ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA
This research aims to examine the effects of consumers perception about marketing mix (product, price, place, and promotion) and brand image on customer loyalty on Mercedes-Benz in Jakarta. The Hypothesis are marketing mix has a positively significant impact on customer loyalty and brand image has a...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034386579783680 |
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| author | , Aditya Jamaludin , Prof. Basu Swastha D., MBA. |
| author_facet | , Aditya Jamaludin , Prof. Basu Swastha D., MBA. |
| author_sort | , Aditya Jamaludin |
| collection | UGM |
| description | This research aims to examine the effects of consumers perception about
marketing mix (product, price, place, and promotion) and brand image on
customer loyalty on Mercedes-Benz in Jakarta. The Hypothesis are marketing mix
has a positively significant impact on customer loyalty and brand image has a
positively significant impact on customer loyalty.
Sample selection is conducted through purposive sampling with conditions,
Mercedes-Benz users or ex users who lives in Jakarta.
The analysis method to test hypothesis is using kuantittif method. The result
showed that individually, product, price, place, promotion, and brand image have
a positively significant impact on customer loyalty. But together, only product and
distribution that have positively significant impact to customer loyalty. |
| first_indexed | 2024-03-13T23:10:55Z |
| format | Thesis |
| id | oai:generic.eprints.org:125517 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:10:55Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1255172016-03-04T08:25:32Z https://repository.ugm.ac.id/125517/ ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA , Aditya Jamaludin , Prof. Basu Swastha D., MBA. ETD This research aims to examine the effects of consumers perception about marketing mix (product, price, place, and promotion) and brand image on customer loyalty on Mercedes-Benz in Jakarta. The Hypothesis are marketing mix has a positively significant impact on customer loyalty and brand image has a positively significant impact on customer loyalty. Sample selection is conducted through purposive sampling with conditions, Mercedes-Benz users or ex users who lives in Jakarta. The analysis method to test hypothesis is using kuantittif method. The result showed that individually, product, price, place, promotion, and brand image have a positively significant impact on customer loyalty. But together, only product and distribution that have positively significant impact to customer loyalty. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Aditya Jamaludin and , Prof. Basu Swastha D., MBA. (2013) ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65686 |
| spellingShingle | ETD , Aditya Jamaludin , Prof. Basu Swastha D., MBA. ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA |
| title | ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA
MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA |
| title_full | ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA
MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA |
| title_fullStr | ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA
MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA |
| title_full_unstemmed | ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA
MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA |
| title_short | ANALISIS PENGARUH PERSEPSI KONSUMEN MENGENAI BAURAN PEMASARAN DAN CITRA
MEREK PADA LOYALITAS KONSUMEN MERCEDES-BENZ DI JAKARTA |
| title_sort | analisis pengaruh persepsi konsumen mengenai bauran pemasaran dan citra merek pada loyalitas konsumen mercedes benz di jakarta |
| topic | ETD |
| work_keys_str_mv | AT adityajamaludin analisispengaruhpersepsikonsumenmengenaibauranpemasarandancitramerekpadaloyalitaskonsumenmercedesbenzdijakarta AT profbasuswasthadmba analisispengaruhpersepsikonsumenmengenaibauranpemasarandancitramerekpadaloyalitaskonsumenmercedesbenzdijakarta |