NILAI PERSEPSIAN KONSUMEN PADA ROKOK KRETEK MILD MEREK LAMA DAN MEREK BARU STUDI PADA PELANGGAN ROKOK DI SURABAYA
This research is conducted to acquire empirical evidence related on consumer perceived value on Mild kretek cigarettes in the city of Surabaya. Sampling method selected is using purposive sampling method which obtained 120 respondents during January - mid March 2013 in the city of Surabaya on people...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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