| Summary: | Characteristics of the dual banking system ( conventional and Islamic ) can
affect different consumers as potential clients in determining their preference to
conventional banking or Islamic banking . The purpose of this study are to
determine consumer perceptions of dual banking options ( conventional and
Islamic ) in the use of banking services, to determine customers' awareness and
attitude towards dual banking system with Islamic concepts , to determine the
type and character of our customers choose what kind of Islamic banks , for know
the relationship and linkages between respondent characteristics (sex , age ,
occupation , big spending per month , last education , frequency of visits , type of
deposit , the facilities are used ) to the preference option to Bank Syariah Mandiri,
and to determine the relationship and linkage relationships and linkages Consumer
perceptions between the Marketing Mix (4 P's , Product, Price , Place ,
Promotion) .
The population was Bank Syariah Mandiri customers sampling technique
used in this study was purposive sampling . This study is a descriptive exploratory
study . Method of data analysis used in this study is crosstab and chi square .
The analysis showed that the majority of respondents have a very good
perception of the dual banking system ( conventional and Islamic ) in the use of
banking services , as many as 114 people ( 57 % ) , the majority of survey
respondents have a relatively good awareness of the dual banking system with the
concept of syariah , as many as 96 people ( 48 % ) and the majority of respondents
have a relatively good attitude to the dual banking system with this concept , as
many as 120 people ( 60 % ) . Results crosstab and chi square analyzes showed
that perception , awareness and attitude of the dual banking system with Islamic
concept positively and significantly related to the components of Bank Syariah
Mandiri marketing mix ( Product, Price , Place , and Promotion )
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