ANALISIS DAMPAK SERVICE PERFORMANCE (SERVPERF) DAN KEPUASAN TERHADAP LOYALITAS NASABAH STUDI PADA: PT BRISyariah YOGYAKARTA
The research formulation in this study is regarding how service performance affects customer loyalty and whether customer satisfaction moderated the relationship between the two variables. The research population is the customers of PT. Bank BRISyariah KCP A. Dahlan Yogyakarta with a total of 200 qu...
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| Aineistotyyppi: | Opinnäyte |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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