Analisis Pengaruh Re-Branding Es Krim Magnum pada Minat Beli Konsumen
Re-branding according to Anholt (2007) is defined as the process of designing, planning, and communicating over the name or identity of the products or services that aim to manage reputation in the community. Activities reposition the brand itself requires a change in shape and image to be achieved....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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