ANALISIS PENGARUH KEPUASAN DAN LOYALITAS PENGGUNA BLACKBERRY DI YOGYAKARTA

This study aimed to determine the relationship between customer satisfaction and loyalty. The target is to define a conceptual framework to analyze the relationship between satisfaction, loyalty and buying behavior of the customers themselves. This research is a quantitative study using survey metho...

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Bibliographic Details
Main Authors: , R. Jati Ratmoko, , Dr. Sahid Susilo Nugroho, M.Sc.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD