Analisis Strategi Perluasan Merek Men�s Biore
The objevtive of this research is to analyze the success of Men�s Biore brand extension into a new category. The new selected categories are shampoo, hair style or cologne. The determining variables are category similarity, brand reputation, perception of risk whether its choice or consequences an...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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