MODEL CITRA TANGGUNG JAWAB SOSIAL PERUSAHAAN DALAM MEMBANGUN EKUITAS MEREK

This research aims to develop and test the model of corporate social responsibility (CSR) image in building brand equity, as empirical support for the model proposed by Chahal and Sharma (2006) and Hoeffler and Keller (2002). The main objective of this research is to examine the comparative effect a...

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Bibliographic Details
Main Authors: , MAHRINASARI MS, , Prof. Dr. Basu Swastha Dharmmesta, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD