MODEL CITRA TANGGUNG JAWAB SOSIAL PERUSAHAAN DALAM MEMBANGUN EKUITAS MEREK
This research aims to develop and test the model of corporate social responsibility (CSR) image in building brand equity, as empirical support for the model proposed by Chahal and Sharma (2006) and Hoeffler and Keller (2002). The main objective of this research is to examine the comparative effect a...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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