CITY BRANDING: TOWARDS THE UNDERSTANDING OF DIFFERENTSTAKEHOLDERS CASE STUDY : �SOLO, THE SPIRIT OF JAVA�, CENTRAL JAVA - INDONESIA
City branding which aims to respond to the demands of competition and attract desired target groups has been characterized as governance processes. It is carried out with the involvement of several stakeholders who often have their own understanding towards city brand. It can be said that success of...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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