PENGARUH KUALITAS LAYANAN PADA KEPUASAN DAN LOYALITAS KONSUMEN DALAM PEMBELANJAAN TERHUBUNG DENGAN KETERLIBATAN PRODUK SEBAGAI PEMODERASI
The objective of this study is to examine the effect of e-service quality that consists of six dimensions: website design, reliability, customer service, security/privacy, personalization, and enjoyment, on consumer satisfaction and loyalty in online shopping. This study also seeks to verify the mod...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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