PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, NILAI YANG DIPERSEPSIKAN, DAN KOMITMEN PADA LOYALITAS
This research investigates the effect of trust, satisfaction, perceived value and commitment of consumers on their loyalty. The research uses both high and low involvement product in the survey to test the proposed hypothesis. The method used in the research is multivariate data analysis using struc...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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