PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, NILAI YANG DIPERSEPSIKAN, DAN KOMITMEN PADA LOYALITAS
This research investigates the effect of trust, satisfaction, perceived value and commitment of consumers on their loyalty. The research uses both high and low involvement product in the survey to test the proposed hypothesis. The method used in the research is multivariate data analysis using struc...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Summary: | This research investigates the effect of trust, satisfaction, perceived value and
commitment of consumers on their loyalty. The research uses both high and low
involvement product in the survey to test the proposed hypothesis. The method used in
the research is multivariate data analysis using structural equation model and
questionnaire as the research instrument. The result shows that the most important
construct for consumers� loyalty is perceived value. It has positive influence on
commitment. It also positively influences consumer satisfaction then the satisfaction
positively influences trust. However, the research does not prove that consumer
satisfaction and trust have influence on loyalty and commitment. Nevertheless,
commitment itself has positive influence on consumers� loyalty. |
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