KONSUMSI KONTEN MEDIA KOREA DAN PENGARUHNYA TERHADAP MINAT MENGONSUMSI PRODUK KOREA

In the recent years, the phenomenon of Korean popular culture known as Korean wave or Hallyu sweeping the globe. Along with the success of Korean cultural products and the increase of its nation image, products of Korean manufacturing industry also become increasingly recognized by Indonesian public...

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Bibliographic Details
Main Authors: , AMELINA FAUZAN LESTARI PUTRI, , Pulung Setiosuci Perbawani, S.IP, MM
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD