PENERAPAN STRATEGI PROMOSI DAN BAURAN PROMOSI DI PT.INNI HAPPY DREAM

Based on the actual condition and the increasing of bussines competitiveness, a company have to make a strategic plan to survive. One of strategy that usually applied by a company is application of promotion strategy and promotion mix for a good result of company�s promotion activity. Inni Happy D...

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Bibliographic Details
Main Authors: , RATNA ROSY HERLYNDA, , Yuni Wachid Asrori, S.S., M.A.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD