PENGARUH KEPERCAYAAN MEREK PADA LOYALITAS PENGGUNA KARTU IM3 DI YOGYAKARTA
This research is backgrounded by the tighter competition among cellular operators in Indonesia. Each operator competes in keeping its customers or even in winning new ones. In particular, this research reviews about Indosat IM3 brand trust measured by several factors such as brand predictability, br...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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