Sikap Merek dan Romansa Merek sebagai Faktor Penentu Kesetiaan Merek di Ducati Owners Club Yogyakarta
This �Brand Attitude and Brand Romance as Determinants of Brand Loyalty in The Ducati Owners Club Yogyakarta� research aims to examine the influence of brand attitude towards brand romance, brand attitude towards brand loyalty, and brand romance towards brand loyalty. This research took place in...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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