ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT
The Theory of Planned Behavior (TPB) explains that planned behaviors resulted from behavioral intentions are influenced by an individual�s attitude, the contextual factors and also the perceived behavioral control. These factors were identified through the extensive previous research of IcekAjzen....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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