ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT
The Theory of Planned Behavior (TPB) explains that planned behaviors resulted from behavioral intentions are influenced by an individual�s attitude, the contextual factors and also the perceived behavioral control. These factors were identified through the extensive previous research of IcekAjzen....
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |
| _version_ | 1797034765663076352 |
|---|---|
| author | , ANDRIAN LUKMANA PUTRA , YuliaArisnani, M.B.A., Ph.D. |
| author_facet | , ANDRIAN LUKMANA PUTRA , YuliaArisnani, M.B.A., Ph.D. |
| author_sort | , ANDRIAN LUKMANA PUTRA |
| collection | UGM |
| description | The Theory of Planned Behavior (TPB) explains that planned behaviors resulted from behavioral intentions are influenced by an individual�s attitude, the contextual factors and also the perceived behavioral control. These factors were identified through the extensive previous research of IcekAjzen. This study focuses on how far the contextual factors affect an individual�s intentions toward buying cross-cultural product. Using primary data collection method, over 150 participants were surveyed from age varying from 19 to above 31 years old, both male andfemale. Coincidentally, they were divided equally into 75 males and 75 females. The collected data were analyzed with multiple linear regression using SPSS by using 5-point interval Likert scale. The end results indicate that influence from family members takes the top predictor among all the variables that were tested, though the other two factors which are peer and media factor still has significant influence over an individual�s purchase intentions of buying cross-cultural products. |
| first_indexed | 2024-03-13T23:16:57Z |
| format | Thesis |
| id | oai:generic.eprints.org:127372 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:16:57Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1273722016-03-04T07:52:11Z https://repository.ugm.ac.id/127372/ ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT , ANDRIAN LUKMANA PUTRA , YuliaArisnani, M.B.A., Ph.D. ETD The Theory of Planned Behavior (TPB) explains that planned behaviors resulted from behavioral intentions are influenced by an individual�s attitude, the contextual factors and also the perceived behavioral control. These factors were identified through the extensive previous research of IcekAjzen. This study focuses on how far the contextual factors affect an individual�s intentions toward buying cross-cultural product. Using primary data collection method, over 150 participants were surveyed from age varying from 19 to above 31 years old, both male andfemale. Coincidentally, they were divided equally into 75 males and 75 females. The collected data were analyzed with multiple linear regression using SPSS by using 5-point interval Likert scale. The end results indicate that influence from family members takes the top predictor among all the variables that were tested, though the other two factors which are peer and media factor still has significant influence over an individual�s purchase intentions of buying cross-cultural products. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , ANDRIAN LUKMANA PUTRA and , YuliaArisnani, M.B.A., Ph.D. (2014) ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67622 |
| spellingShingle | ETD , ANDRIAN LUKMANA PUTRA , YuliaArisnani, M.B.A., Ph.D. ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT |
| title | ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT |
| title_full | ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT |
| title_fullStr | ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT |
| title_full_unstemmed | ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT |
| title_short | ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT |
| title_sort | analysis of consumera��s purchase intentions of buying cross cultural product |
| topic | ETD |
| work_keys_str_mv | AT andrianlukmanaputra analysisofconsumeraspurchaseintentionsofbuyingcrossculturalproduct AT yuliaarisnanimbaphd analysisofconsumeraspurchaseintentionsofbuyingcrossculturalproduct |