DAMPAK NILAI HEDONIS DAN UTILITARIAN TERHADAP KEPUASAN PENGGUNA DAN NIATAN MEMBELI KEMBALI: STUDI PADA PENGGUNA MEDIA SOSIAL
The purpose of this study was to test a model that integrates the hedonic and utilitarian value in the information systems success model of e-commerce. Object of study is the retailers who sell in social media. This study builds upon the model of acceptance of hedonic information systems were constr...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |