PENGARUH REPUTASI, KOMPETENSI, KESUKAAN DAN KEPERCAYAAN MEREK PADA LOYALITAS MEREK (Studi pada Konsumen Kosmetik The Body Shop di Daerah Istimewa Yogyakarta)
Lead to increased competition among many companies have sprung up similar products , thus causing competition between companies is getting sharper. This is the background of the importance of efforts to maintain brand loyalty. Brand reputation, brand competence, and brand liking are all factors that...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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