PENGARUH TESTIMONIAL DAN INTERNET ESCROW DALAM MEMBANGUN KEPERCAYAAN, NIATAN BERTRANSAKSI, DAN PERILAKU PEMBELIAN SECARA RIIL
The aim of this research is testing factor of building customer trust and understanding causation of customer leaving in E-commerce. This research object is online users who use online as a media for getting service and product. This research is using 2 techniques through using experiment and survey...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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