PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG YANG DIMODERASI OLEH INVOLVEMENT
This study aimed to examine the effect of customer satisfaction on repurchase intention either directly or through the mediation of brand trust and involvement moderation. Laptop product category represents a category of products with a high level of involvement and the radio product categories repr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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