HUBUNGAN REPUTASI RUMAH SAKIT DAN ORIENTASI KONSUMEN DENGAN LOYALITAS PELANGGAN RAWAT JALAN RUMAH SAKIT SARI MULIA BANJARMASIN

Background: Today, the competitive rivalry occurs among health care organizations. Many hospitals that could choose by patient. Hospital reputation and consumer orientation has important role in this competition. Since the level of hospital competition in Banjarmasin has increased, Sari Mulia hospit...

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Bibliographic Details
Main Authors: , FERDINA NIDYASARI, , Dr. dr. Susilowati, M. Kes.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD