MEMBIDIK PEMBACA GENERASI MUDA (Studi Kasus Strategi Komunikasi Pemasaran Terpadu Harian Kompas dalam Membidik Pasar Pembaca Anak Muda)
Conrad C. Fink stated in his 1996�s book Strategic Newspaper Management that newspaper readership will die, unless newspaper companies start attracting enough young readers. Fink believed that there must be a constant renewal of readers among young people. Fink�s statement was supported by Ruper...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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