THE MANAGEMENT STRATEGY ANALYSIS OF TAMAN KULINER CONDONG CATUR YOGYAKARTA
Research and writing of this graduating paper discuss about Taman Kuliner using two theories. The theories are SWOT analysis (strengths, weaknesses, opportunities, and threats) and Marketing Mix 5 Ps (product, price, promotion, place, and people). Besides, the research discusses about the changing f...
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[Yogyakarta] : Universitas Gadjah Mada
2014
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