Pengaruh Kinerja Keuangan dan Kualitas Layanan terhadap Willingness to Buy: Studi pada Bank BPD DIY
The purpose of the study is to analyze the effect of the bank's financial performance and service quality to customer�s willingness to buy. The factors examined in this study include financial performance using the bank's reputation as a variable replacement, service quality, customer sa...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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