THE PERCEIVED QUALITY IN ONLINE FASHION SHOPPING: DOES GENDER MAKE A DIFFERENCE
This research is done in order to understand the differences between male consumers and female consumers in their behavior in online shopping, it is necessary to understand also their background about the education, age, occupation, and the most important is gender. This research mainly will discuss...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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