MARKETING 3.0 DALAM HOSPITALITY INDUSTRY (Studi Kasus Mobile Marketing Sebagai Penerapan Prinsip Marketing 3.0 dalam Loyalty Program Le Club Accor)

Technology. A phenomenon that can not afford by the community. People live and breathe technology. It is possible that the influence of technology is the subject of thinking. This time is a time where people are able to manage messages and create a viral message through technology. Also how technolo...

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Bibliographic Details
Main Authors: , GRISCA SHERIN NABILA, , Pulung Setiosuci Perbawani, SIP., MM.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD