MARKETING 3.0 DALAM HOSPITALITY INDUSTRY (Studi Kasus Mobile Marketing Sebagai Penerapan Prinsip Marketing 3.0 dalam Loyalty Program Le Club Accor)
Technology. A phenomenon that can not afford by the community. People live and breathe technology. It is possible that the influence of technology is the subject of thinking. This time is a time where people are able to manage messages and create a viral message through technology. Also how technolo...
Main Authors: | , GRISCA SHERIN NABILA, , Pulung Setiosuci Perbawani, SIP., MM. |
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Format: | Thesis |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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Subjects: |
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