ANALISIS PEMILIHAN PRODUK OBAT FLU OVER-THE-COUNTER BERDASARKAN BAURAN PEMASARAN DI KECAMATAN MLATI, NGAGLIK, DAN DEPOK, KABUPATEN SLEMAN, DAERAH ISTIMEWA YOGYAKARTA
Currently, there are lots of over-the-counter drugs used to treat symptoms of flu and common cold which are available in the market, and most of these drugs contain the same ingredients. The purpose of this research is to understand which brand of over-the-counter cold remedies that is used by most...
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[Yogyakarta] : Universitas Gadjah Mada
2014
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