PEMEREKAN (BRANDING) RRI YOGYAKARTA SEBAGAI LEMBAGA PENYIARAN PUBLIK
This research become important because RRI is the public radio which cooperate with APBN financing and have to carry out the activities based on national guidance. Meanwhile, RRI charged to fulfill the various public needs. To keep their existence, branding is required. RRI is in the process to fix...
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[Yogyakarta] : Universitas Gadjah Mada
2014
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