Analisis Pengaruh Kepuasan, Kepercayaan Merek, Loyalitas Merek terhadap Ekuitas Merek : Studi pada Sepeda Motor Suzuki di Kota Yogyakarta
Developing a strong brand name is the goal of every company because the brand is an asset for the company, which required a good relationship between the brand and the consumer. This research aims to examine the effect of satisfaction on brand trust, the effect of brand trust on brand loyalty, the e...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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