CUSTOMER SATISFACTION AND LOYALTY OF CELLULAR PHONE SUBSCRIBERS IN YOGYAKARTA

Telecommunication industry is growing and simultaneously become a big source of economic growth, especially in cellular phone industry. People become more mobile and some of them may think that a mobile phone is more important even at home than a fix line phone, which usually installed in houses. Th...

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Bibliographic Details
Main Authors: , AGATHA BINAR MISARESTI, , Benardinus Maria Purweanto, Dr., MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD