ANALISIS PENGARUH MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SAYURAN SEGAR DI DAERAH ISTIMEWA YOGYAKARTA
Branding is known widely as a certain way to hold consumer�s choice over product. Marketers as well as producers of fresh vegetables nowadays seem start to do the same thing in order to bring a new perception toward consumer. Fresh vegetables which used to be merely agricultural commodities are br...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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