KAJIAN PENCITRAAN KOTA (CITY BRANDING) YOGYAKARTA Kesesuaian Antara Konseptual dan Faktual Berdasarkan Media Internet
In the competition of tourism sector between Indonesia and other countries in the world, every region in Indonesia included Yogyakarta requires a city branding as an advertising. In reality however the city branding of Yogyakarta was percepted differently by tourists. This research aims at: 1) ident...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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