Meningkatkan Niat Pembelian Hijau: Peran dari Kesadaran Nilai Hijau, Citra Merk Hijau, Kesadaran Risiko Hijau, dan Kepercayaan Hijau Penelitian Empiris pada Konsumen The Body Shop di Kota Yogyakarta
This research proposes five novel constructs, green perceived value, green brand image, green perceived risk, green trust, and green purchase intentions and explore the positive relationship between green purchase intentions and its three drivers, green perceived value, green brand image, and green...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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